Diverse visual communication of clean education

Honesty education exhibition is an important form to carry out honesty culture publicity and education. Compared with the traditional "teaching style", the exhibition can receive better honesty education effect by combining graphics, vertical and horizontal interweaving, static and dynamic combination of education forms, and can also promote the cooperation of the audience's visual and other senses and behaviors, creating a new visiting experience.

However, there is an important problem that needs to be paid attention to, that is, the excavation and presentation of visual elements of clean culture have not fully played their effectiveness. Looking at some of the current clean culture special exhibitions, the visual communication is relatively single, and there is no diversified visual symbol of clean culture, so that the grassroots clean culture is separated from local traditions and national customs, resulting in the awkward situation of "when it comes to clean culture, lotus will become the only protagonist".

As a relatively abstract cultural form, incorruptible culture needs to be displayed and expressed with reasonable visual language in the current communication process. Clean content, such as the sea of stars, how to pick the visual elements?

On the one hand, from the long history of clean culture to find. The culture of integrity nurtured and developed in the Chinese civilization for more than 5,000 years is a unique spiritual symbol of the Chinese nation, conveying the positive energy of clarity, fairness and self-discipline. Batch after batch of honest officials, revolutionary sages diligent thought, moral style, the tireless pursuit of political clarity, love for the people of the people's touching stories, etc., have turned into a cultural symbol.

Through the in-depth study, induction, extraction and transformation of these spiritual signs and cultural symbols, the inner spirit of clean culture will be formed into design ideas, and then constantly form visual symbols on words, graphics, colors and images. Graphic symbol is an element with strong characteristics, cultural and symbolic is the root of the decorative role of graphic symbol, graphic symbol has a strong appeal, it as a powerful means to set off the atmosphere into the display space, it also as a decorative means, can bring immediate classification effect and strong cultural atmosphere for the display space.

The second aspect, from the implication of mountains and rivers point to promote. Since ancient times, people have taken it as a pursuit to devote themselves to mountains and rivers and cultivate themselves. Landscape, in the Chinese people's life and cultural consciousness occupies a very important position, symbolic and symbolic significance is very strong, condensed philosophy and aesthetic, very intriguing.

The clarity of natural landscape also contains people's yearning for political clarity, which provides a broad space for us to extract the visual elements of clean culture. In practice, to combine the natural landscape of each region where the exhibition is located, to combine the intangible culture of integrity with the tangible landscape of integrity, to combine the integrity in the landscape and the integrity in the landscape, to achieve the effect of landscape and integrity, aesthetic education and education. The visual symbols extracted from the natural landscape can be a stone, a wood, a flower, a grass, a pavilion, or an abstract geometric decorative pattern. These symbols of visual elements bring a three-dimensional sense and dynamic spirit to the exhibition space of clean education, deepen the emotional atmosphere of the space and highlight the theme of clean culture "moistening things silently".

The third aspect, condenses from the text material with the characteristic of honesty. In the design and construction of many honesty education theme exhibitions, condense and precipitate the visual symbols of honesty culture from the text material level, which is an important feature of the visual communication of the whole exhibition.

There is a clean and honest character of the text material level, including a variety of laws and regulations, family letters and family training. This kind of textual expression can be converted into recognizable visual symbols and images, which has a cohesive force for disseminators of clean culture, and is easy to remember and accept for the audience of communication, so as to form a joint force for visual communication and achieve the ultimate goal of clean culture visual communication. In particular, the mining and refining of documents, images and video materials of honesty culture can give new connotation to honesty culture, form living teaching materials of honesty, and enhance the effect of honesty education.

The establishment of visual symbols of honesty culture plays an irreplaceable role in spreading honesty ideas and norms of behavior and promoting the construction of honesty culture in the new era.

On January 10, 2022, the General Office of the Central Committee of the Communist Party of China issued the Opinions on Strengthening the construction of a clean Culture in the New Era, which put forward several misunderstandings that should be avoided in strengthening the construction of a clean culture in the new era, among which the first is to avoid simplification and formalization. It is emphasized that the construction of a clean culture cannot be understood only as the production and dissemination of certain narrow cultural styles, and can not be satisfied with "slogans on the wall". This provides an important guideline for us to enrich the visual elements of clean culture.

In order to make honesty education attractive and influential in visual communication, in guiding ideology, we should fully grasp the connotation of honesty culture, give full play to the infiltration role of honesty culture, pay attention to the shaping of honesty value concept, pay attention to the nourishment of self-discipline consciousness, and pay attention to the cultivation of social fashion. In the specific design direction, we must show a regional characteristics of art form and aesthetic value reproduction process in form and concept for the clean culture form of different audience groups and regions in society.

In short, converting the rhetorical mode of moral preaching into a visual form that is more acceptable to the public and striving to realize the creative transformation and innovative development of the integrity culture in a diversified way will undoubtedly drive the spread of integrity education to a more positive and broader direction.